How do you inspire senior leaders to think differently, embrace adaptability, and lead with impact? For UW, the answer was Accelerate – a debut leadership event for their 50 strong Business Leadership Group (BLG) designed to challenge the status quo and redefine what it means to be a challenger brand.

Hosted in UW’s gorgeous, London offices, we reimagined a familiar space into an inspiring event hub. From branded goody bags and afternoon treats to an energising coffee and juice bar, every detail was tailored to make the day feel special and to bring people outside of their comfort zones.

Content highlights included a keynote from Mark Gallagher (ex-Red Bull Formula 1), on leadership and teamwork as a challenger brand.

The team building leadership challenge involving many marshmallows and spaghetti was a sweet addition

And what event is complete without a celebratory evening reception? Our leaders were treated to a sunset dinner and drinks at Boundary, a trendy rooftop bar in Shoreditch.

This was more than a conference, or a training tickbox exercise. For UW, it was a huge moment that marked a shift in how their BLG will engage, lead, and take ownership of the company’s ambitious growth plans.

By creating an experience to platform open and honest conversations as well as action, Accelerate set an impactful new tone for leadership to last beyond just the event.