Strive Events Agency

Power Up 2025

3000+ UW partners come together for an annual recognition and celebration event like no other.

Utility Warehouse | Recognition & Celebration | Telford International Centre

The Challenge

For Utility Warehouse, partner activity is the cornerstone of their business success. With approximately 3,200 partners gathering for this pivotal event, the stakes were high. The company needed to harness the power of recognition to drive future engagement and activity across their network. The key objectives included:

  • Delivering impactful recognition that would resonate with partners.
  • Building momentum and enthusiasm for the future of UW.
  • Inspire and motivate partners to grow their businesses.
  • Create an atmosphere so electric, it could power up (😉) the venue itself.
Power Up Utility Warehouse - Strive Corporate Events & Experiences (3)

Our Solution

At Telford International Centre, we orchestrated a powerful recognition experience that put partner achievements front and centre. The venue’s familiarity provided ease for attendees, while our creative approach ensured the event felt fresh and impactful.

Recognition-Driven Content Strategy

  • Carefully choreographed mass recognition celebrations.
  • Spotlight moments for individual title holders.
  • Strategic announcements that built anticipation throughout the event.
  • Content delivery designed to inspire and energise.

Activities Galore

  • Out-of-this-world performances by BGT’s Boogie Storm.
  • Masterclasses that equipped partners with business-growth strategies.
  • Main hall with photo ops, merch and countless activations.
  • An exclusive after-party for top achievers with a cocktail bar, DJ, and branded arcade games.

Atmosphere Engineering

  • High-energy environment crafted to match the celebration’s significance.
  • Seamless blend of formal recognition with organic networking.
  • Professional production and design that elevated every moment.
  • Energy management to sustain excitement across the 2-day event.

The Outcome:

  • Measurable increase in partner engagement and activity.
  • Successful recognition and amplification of partners across the network.
  • Strengthened business relationships and partner loyalty.
  • High anticipation for future opportunities and incentives.
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Client Feedback:

“The sense of assurance and control is brilliant and each of the Strive team are amazing with names, roles and being experts at the part they play.”

The Strive Approach

This event exemplified Strive’s holistic approach to event management, where team wellbeing and collaborative partnerships create the foundation for exceptional delivery. Through thoughtful planning, daily wellness check-ins, and strong client relationships, we created an environment where both our team and clients could thrive.

Ready to create something that leaves a lasting impact on your team and your business? Get in contact and let’s build something extraordinary. hello@strive-agency.co.uk

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