Connecting Retailers from Across the Globe

Engaging Bugaboo stakeholders through storytelling & connection

“Amazing, Strive have been so organised, they have been inspirational…”

When a global company grows and develops new products it is important to share their story with all stakeholders. Strive was brought in to support Bugaboo with their Retail Engagement event in Amsterdam to enable this story to be told.

The event was held for Bugaboo, founded in 1996 and now selling in 50 countries with its headquarters in Amsterdam, where the event was held.

We love it when we get tested to develop a fun and interactive event in a blank canvas space. It is important for Strive to ensure events engage all guests and balance passive learning with active participation. This event saw us create 8 immersive zones to engage guests with products, and most importantly, with each other.

Bugaboo Retail Event Engaging guests from all over the globe.

Strive loved this project because it was challenging to deliver, and sometimes we all love being tested. We had a relatively short lead time of around 4 months, and we had 250 guests from 37 different countries. As well as a time sensitive and logistical challenge, we loved the event because we could get creative, designing an event that was visually exciting, and content that kept the audience engaged. Language formed a challenge that we had to overcome and make sure the event was fully inclusive. We ensured this by having live translation, and put a large emphasis on picture and visual cues over written language.

“…Strive have been coming up with ideas, and this event would definitely not have happened without them!”

Strive also love finding new event spaces and new suppliers to help us elevate what we do, and this event gave us an exciting opportunity to work in a new space in a whole new country, with some brilliant local Dutch suppliers.

Strive loved this project because we could truly put our creative hats on and push boundaries of what we can produce. We loved creating moments that haven’t been seen before by so many in the room. We loved that this company wanted to just give their people their best night of their lives. We love that this company wanted to celebrate the future of what they can all achieve together.

“The event was absolutely fantastic! Congrats to the team for the organisation!”

The Event in a Nutshell

250 guests from 37 different countries
1 full day and evening event in the centre of Amsterdam
1 main stage to showcase the journey/history and future of the business
8 high energy and interactive zones to rotate between
Plenty of opportunity to network with new and familiar faces
An evening celebration with plenty of food and drink
A ball pit with golden ball prizes to be won
Brought together by a cool, calm and collected events team

For all the Strive team, this was a memorable and fast paced event giving us the opportunity to engage attendees with the brand and get creative, bringing attendees together and ultimately increasing their trust with the client’s products and brand.